At Grassroots Enterprise, we combine the best of cutting-edge Internet technology with high-impact communications to build movements that make an impact. What does this mean, in plain English? In a nutshell, that means that we help clients:
- Develop an overall campaign strategy -- we help clients determine specific, measurable end goals, and from there, develop an overall campaign plan to get them there -- that include message development, audience analysis, creative design, communications strategy, political strategy, content creation, ongoing research and analysis, etc.
- Build sophisticated websites -- ranging from small five-page microsites to complex, thousand+ page enterprise-level sites
- Place those sites on our back-end application, Grassroots Multiplier℠, which enables automated personalization and customization (i.e., enables visitors to avoid digging through layers of stuff to get to what's relevant), the creation and moderation of rich user-generated media, and a host of other sophisticated features.
- Engaging them over time via a variety of online communication techniques, including, of course, email (***this is the step most people leave out, but it's the most critical)
- Monitor the online universe -- news sites, blogs, the social media, etc. -- to figure out how our client or its issues are being perceived, and actively shape that perception.
- Create and execute online programs that drive stakeholders to join our client's campaign (through paid advertising, buzz building, viral marketing and earned media)
- Work with our 50-state field network to find "grasstops" influentials -- individuals with unique relationships in key markets that we can leverage
- Build in-depth behavioral profile of each stakeholder, and identify mavens (or Multipliers) in the mix
- Spur stakeholders to take action we want, measure results in real real-time, and adjust the campaign as necessary
While some clients look to us to conduct entire campaigns, others hire us just to do one piece of this -- and we're happy to work in that capacity. Examples of such engagements might include:
- They need a website built in a week to support a product launch
- They are looking to use our back-end application, and don't need our campaign services
- They want a social media audit
- They want to find 20,000 people who care about their issue/product/cause within the next four weeks.
Looking for specifics? Go ahead and click on the links below (seriously, as many as you want, we don't mind)
Featured Project
2006
DC Olympic Committee
GRE seized the coming of the 2006 winter Olympics to demonstrate the power of combining creativity and technology.
To advocate for voting rights for the District of Columbia, GRE drew comparison to other U.S. territories such as Puerto Rico and Guam who have their own Olympic teams, and established a DC Olympic Curling Team to make a bid for participation in the quirky sport at the Games in Turin, Italy.
