Over the years, we've worked with everyone from Fortune 100 companies to international advocacy organizations to... rock and roll bands (seriously). If we got them all together in a room, it would actually look realy, really weird (screaming groupies and tax accountants in one place, and all).
But the common thread has always been the same - reach a target audience, communicate a message, and build a movement that acthieves results.
The following is a sampling of some of that work, and some of our successes. We've kept them short, because it's the web and we don't want to be rude. But if you want more information or more case studies, don't hesitate to contact us.
Selected Case Studies
Tobacco Free Kids Facebook Application
One day we wondered what would happen if we combined the targeting and grassroots capabilities of Grassroots Multiplier with the reach and networking power of Facebook? Well, as it turns out, something wonderful....
U.S. Chamber of Commerce
GRE worked with the Chamber of Commerce to deliver their get out the vote message in a different and engaging way that would appeal to new audiences and break through the clutter of the dozens of GOTV efforts underway in 2006. Dozens of blogs wrote about the effort by the Chamber and debates on their pro-business reasons to vote were seeded on these venues as well as on 37reasons.com itself.
American Chemical Society
The American Chemical Society is committed to keeping its members informed of legislation that may impact the chemical enterprise and to bringing the expertise of ACS members to bear on science policy. That's why they turned to GRE to help develop and grown their Act4Chemistry network...
Americans for Consumer Education and Competition
GRE worked with ACEC on two web sites, Today's Money Matters, and its related microsite, Stop Check Out Fees. The goal of these sites was to recruit issue supporters and prepare them for online advocacy mobilization in any state posing a legislative or regulatory threat to consumers.
DC Olympic Committee
GRE seized the coming of the 2006 winter Olympics to demonstrate the power of combining creativity and technology to spark a movement, resulting in a campaign that Marc Fisher of The Washington Post called "the best grab for attention to the D.C. voting rights issue since..."
DC Vote
Online Outreach Leads to Real World Action. Sometimes emails, faxes and phone calls aren't enough. Sometimes you have put "feet on the street" to take your campaign to the next level. We help do just that with our social media and blog strategies...
PhRMA
GRE worked to highlight the shortfalls of California Proposition 79 (2006) in reducing the costs of prescription drug benefits. The Grassroots team had less than two weeks to get the message out online. By developing two Flash animation pieces that traded on the irony of the 1980's Ad Council "this is your brain on drugs" public service announcements, the message came across loud and clear.
Medtronic
GRE designed and implemented the online component for the Medtronic ICD (implantable cardioverter defibrillator) campaign, which led to a policy change that increased by twofold the universe of eligible patients, potentially doubling the size of this multi-billion dollar ICD medical device industry...
Connect2Canada
Connect2Canada was launched on Canada Day, July 1, 2005. The mission was threefold: Connection. To build a virtual network of Canadians and Friends of Canada living in the United States. Education. To keep Canadians and Friends of Canada informed on news from Canada, with a focus on Canadian-U.S. relations. Service. To facilitate the mission of the Canadian Embassy...
Featured Project
2004
Medtronic
GRE designed and implemented the online component for the Medtronic ICD (implantable cardioverter defibrillator) campaign.
The online campaign won PR Week's Best Internet/Healthcare Site, the Silver Sabre Award for Best Internet and many others.
